Working together to create Hope4Youth!

Mr Price Foundation is the only independently registered NPO driving skills development in the retail and agriculture value chains, as well as in education.

Mr Price Foundation was established in 2005 as an NPO to positively influence and actively support South Africa’s national development priorities of youth unemployment and access to quality education. Our socio-economic programmes have formed a national, regional and community footprint.

Our timeline

Making a positive impact since 2005



RedCap Foundation formed

The RedCap Foundation’s mission is to inspire tomorrow’s heroes and tackle national challenges in education, health and unemployment; and make a positive difference in the lives of children and youth from low-income communities.


EduRise Young Heroes Programme created

The Young Heroes programme helps primary school children from low-income communities to develop a healthy and active lifestyle


JumpStart Entry Level Retail Programme begins

Introduced in Johannesburg, Durban and Cape Town (now Retail Frontline Programme).


Physical education introduced to schools

The foundation signs a Memorandum of Understanding with National Department of Basic Education for physical education (PE) to be part of school curriculums. PE manuals are printed for all nine provinces.


Ride for RedCap commences

This gruelling 640km charity cycling ride from Johannesburg to Durban was first put in motion by Mr Price Cycle Club members Kelvin du Sart, Craig Jones, Ryan Ambler-Smith and Graham Daniel.


R3.5 million grant awarded to the foundation

National Treasury awards the foundation a R3.5 million grant for JumpStart to place R3 600 unemployed youth into jobs. The actual job placements are 4,600.


Comparative analysis of Annual National Assessments

Comparative analysis of ANA performance shows the five foundation-supported schools in KwaDukuza performed better in maths and English First Additional Language (EFAL) than the national and provincial averages


Rebranded to MRP Foundation

The RedCap Foundation is rebranded to MRP Foundation but retains its heart to inspire tomorrow’s heroes.


Return on investment study

Social return on investment study concluded JumpStart Production Programme generated R6.50 of value for every R1 invested; while JumpStart Pre-Production Programme generated R5 for every R1 invested


JumpStart Retail Frontline Programme endorsed by the African Union

This work readiness programme is recognised as ‘good practice’ for skills development and youth employment in Africa by the New Partnership for Africa’s Development (NEPAD).


Rebranded to Mr Price Foundation

In April 2020, during Level 5 lockdown, Mr Price Group rebranded from MRP to the original beloved brand name of Mr Price. In line with this, MRP Foundation was rebranded to Mr Price Foundation.


HandPicked Programme launched

HandPicked was launched in late 2020 to generate informal economic opportunities and boost agricultural entrepreneurship through agricultural skills development.


JumpStart Challenge launched

The JumpStart Challenge was created to raise awareness and funding for JumpStart skills development programmes, powered by the Mr Price Foundation.

Our values
Our collective goals
It is our collective responsibility to seek a better future for us all.

Especially for marginalised communities who experience hardship, hunger, poverty and inequality. Our programmes align with a number of the Sustainable Development Goals (SDGs), as well as the goals of South Africa’s National Development Plan 2030.

Aligned UN Sustainable
Development Goals

South Africa’s National
Development Plan 2030

Looking forward

To add hope and unlock more opportunities, we are continually
evaluating and innovating to exponentially grow our impact.

Grow our HandPicked programme
into more communities
Extend JumpStart programmes and test new
initiatives to connect youth to economic
Build strong strategic
partnerships and grow
programme delivery
Influence public investment
and improve quality of
education, particularly around ECD
Improve reading and maths
literacy; and ensure five-year-olds are classroom-ready
Meet our team
We think big We think bold
We think big
We think bold

and we’re always looking for new ways to do better and bring about meaningful social change.

Octavius Phukubye

Executive Director Mr Price Foundation

Karen Wells

Head of Mr Price Foundation

David Churchman

Financial Manager
HandPicked & UpLift Programme Manager

Pierre Tostee

Head of Communications

Yurissa Sawers

JumpStart Programme Manager

Pain Mashingaidze

EduRise Programme Manager

Make a contribution

Join us as we tap into the power of education and skills development to build a more productive future for all our youth.

Donate your skills