Be a hero. Dress like one too.

Are you up for a challenge? Entries are open for the JumpStart Challenge 2023.


Every step you take can help change tomorrow for unemployed youth.


The virtual JumpStart Challenge is from 27 February to 5 March, and can be completed anywhere in the world. The physical JumpStart Challenge is at Holla Trails, in Ballito, from 4 to 5 March.


Entrants can ride, run or walk a range of distances, from 3km to 100km. Everyone can join, from professional athletes to families with prams and dogs, and teams of colleagues.


Every rand raised by this awesome annual fundraiser goes directly to Mr Price Foundation’s JumpStart skills development programme.  JumpStart empowers unemployed youth with in-demand retail skills, opening a world of opportunity to thousands of youth each year.


That’s why they’re heroes


When youth are empowered with new skills and opportunities for employment, they gain the ability to support themselves and their families. That’s how they break the cycle of poverty and inequality.


That’s why they’re heroes to us. That’s why you’re a hero too, when you support JumpStart.


You’ll be an even bigger hero if you dress up as your hero!  


“I challenge South Africans everywhere to join the JumpStart Challenge and be the heroes you were born to be! Your entry will support our youth on their journeys to gain skills and employment; and to become heroes in their households,” said Karen Wells, head of Mr Price Foundation.


The Challenge has evolved since the inaugural 2010 Ride for Mr Price Foundation, a gruelling 606km cycle from Secunda to Durban. In 2020, during Covid-19, Mr Price Foundation partnered with the Comrades Marathon Association to launch the Mr Price Foundation Challenge, a virtual ride/run/walk event.


In March 2022, the first hybrid JumpStart Challenge was held, offering the choice to take part virtually or physically, at Holla Trails. The 2022 event raised over R600 000 and attracted almost 700 entries.


This community-spirited hybrid event returns from 27 February to 5 March.


So, grab your treads, trainers and most colourful dress up, and get active for a great cause.


Do it your way, anywhere 

27 February to 5 March: Anywhere in the world
Virtual Ride: 15km, 50km, 100km
Virtual Run/Walk3km, 7km, 15km


4 March: Holla Trails, Ballito, KZN
Physical Mountain Bike Ride
* 95km (R350 entry) 6am start
* 50km (R275 entry) 6.30am start
* 15km (R150 entry) 7.30am start 


5 March: Holla Trails, Ballito, KZN
Physical Run/Walk
* 14km (R350 entry) 7am start
* 8.5km (R275 entry) 7.30am start
* 3.3km (R150 entry) 8am start


“The JumpStart programme laid the foundation for my future. If it wasn’t for JumpStart, I would not be where I am today.”  Alonso Chappel, store manager, Mr Price Sport Kenilworth, Cape Town.


Be a hero. Change tomorrow.


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