Associates Do Good With Every Sip

Associates in the Mr Price canteen, enjoying Foundation Coffee

Mr Price Foundation has a strong history of doing good through Foundation Coffee, our fabrewlous in-house coffee brand.

Foundation Coffee is responsibly sourced by Craig Charity, one of South Africa’s top baristas. Craig and his team expertly select the coffee beans from farmers in Africa and roast it locally in small batches. 

When associates at Mr Price Group support centre need their daily fix of fresh Foundation Coffee, they head to resident barista, Fikile (Fiks) Khuzwayo. Not only is Fiks’ coffee delicious, but R1 from the sale of each cup directly supports the foundation’s education and skills development programmes. 

Karen Wells, head of Mr Price Foundation, says:

“Mr Price Group associates brew good with every sip! Every Foundation Coffee purchased helps shape a brighter future for South Africa’s children and youth. Coffee beans are also sourced directly from farmers which puts their lives and businesses on a more sustainable footing.”

The foundation recently launched a Zapper loyalty programme, where associates collect digital stamps for every Foundation Coffee transaction made with Zapper. One coffee on every 10th transaction is on us – encouraging associates to continue to do good while they satisfy their coffee cravings.

We thank our associates for supporting our coffee journey. Together we do good.

To help the foundation empower young South Africans, you can donate here.

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